Data Mining - Introduction

• Introduction to Text Mining
• The Lighter Side of Data Mining
• Data Mining - Its Not As Difficult As You Think
• Data Mining Best Practices
• Data Mining Best Practices - Executive Summary
• Measurement and Tracking - The Tactical Perspective
• Embedding Predictive Analytics into the Corporate Culture

Data Mining - Privacy

• A Practitioners Viewpoint on Data Mining and Privacy - Part 1
• A Practitioners Viewpoint on Data Mining and Privacy - Part 2
• A Practitioners Viewpoint on Data Mining and Privacy - Part 3

Data Mining - Now and Beyond

• Data Mining in the New Economy
• The Future of Data Mining in Marketing - Part 1
• The Data Debate
• Using the Merge/Perge Processing of Name and address information to create more powerful models

Data Mining - Segmentation

• Demystifying Segmentation - Part 1
• Demystifying Segmentation - Part 2

Data Mining - Domain Knowledge

• Domain Knowledge and its Impact on Analytics - Part 1
• Domain Knowledge in Sports Analytics
• The Data Discovery - Investing in Customer Insight

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10 Key Tips for Predictive Analytics

• 10 Key Tips for Predictive Analytics - 1 ~ 3
• 10 Key Tips for Predictive Analytics - 4 ~ 6
• 10 Key Tips for Predictive Analytics - 7 ~ 8
• 10 Key Tips for Predictive Analytics - 9 ~ 10
• 10 Key Tips for Predictive Analytics - Summary

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Using External Data

• Using External Data Sources to Optimize Data Mining Solutions
• Using Market Research Information to Impute Actual Customer Behaviour
• Integrating Market Research Information with Customer Data Information

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Developing Predictive Models

• Model Muddle
• The Diminishing Marginal Returns of Variable Creation in Data Mining Solutions
• Building Your Model - A Primer For Choosing Variables
• Analysis Across the Border
• Black Box Analytics
• The Discipline of Predictive Analytics and its Required Skillsets

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Customer Management

• History of CRM - Data Mining and its Growth
• Data Mining For Customer Loyalty
• Modeling Client Behaviours that are Difficult to Define
• Using Predictive Modeling to Optimize Business ROI
• Deconstructing Data Mining - The Key to Customer-Level Profitability
• Analyzing CRM Results - Its Not Just About Software and Technology
• Measuring and Reporting ROI
• Social Media Analytics - Three Perspectives

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Home and Auto Insurance Pricing and Risk Management

• The New Paradigm of Property & Casualty Insurance Pricing
• Multivariate Analytics Produce Accurate Auto Rating Structures and More
• A new paradigm in Property and Casualty Insurance Pricing
• Estimating Differentials
• The Great Divide in P&C Analytics
• Using Analytics to Create Rating Territories