May 10, 2010
Larry Filler is speaking at The Loyalty Expo, a first of its kind "customer relationship-building exposition" to be held in Orlando, Florida,
June 6 ~ 8, 2010. The topic for Larry's session will be "Nurturing Customer Loyalty Through Social Media".
You can register for the event at http://www.loyaltyexpo.com/.
March 23, 2010
Richard Boire will be the lead speaker for the SORA (Southern Ontario Regional Association of both the Statistical Society of Canada and the American Statistical Association) Seminar Series on Analytics in Business and Industry.
The date of the event is Tuesday March 30th, 2010. You can register for Rich's presentation - "10 Tips on Building Successful Predictive Analytics Solutions for Business Today" - by going to http://iptpartners.com/seminarseries/Register.html.
Larry Filler is participating in a panel discussion at the Enterprise Engagement Alliance Networking Expo, June 3 ~ 5, 2010 in Rye Brook, New York. The key objective of this conference is to help organizations and management create a formal blueprint for the practical implementation of Enterprise Engagement strategies and tactics. You can register for the event at http://www.eeaexpo.org.
January 26, 2010
Richard Boire will be a guest speaker at the Predictive Analytics World Summit being held February 16th - 17th 2010 in San Francisco, California. Rich will be presenting a case study on "Optimizing Customer Service levels through Predictive Analytics" as part of the conference's Call Centers & Customer Service seminar track.
For more information and to register for the event go to Predictive Analytics World.
January 21, 2010
Richard Boire and Larry Filler will lead a discussion on "Marketing Analytics: The CMO's Competitive Weapon" at a CMA Roundtable breakfast event on February 23rd, 2010. The event will be held at Angus Glen Golf Club in Markham.
Key topics to be covered include:
» Integrating Web Analytics within a Marketing Measurement System
» Using Marketing ROI as a Strategic Weapon
» Predictive Analytics
Go to Marketing Analytics: The CMO's Competitive Weapon Roundtable for more information or to register for the event.
October 19, 2009
BFG has been featured as a "Customer Success" story on the SAS Institute website. Please see our story at customer success story.
October 16, 2009
BFG continued it support and commitment to the CMA as a Bronze Sponsor of the CMA Direct Marketing Conference held on October 28th, 2009 in Toronto. For more information about the CMA and upcoming events, visit Canadian Marketing Association.
October 5, 2009
Richard Boire addressed conference attendees with his point of view on key challenges in business analytics at the "Business Analytics Summit" and Expo held November 12th and 13th in San Jose California.
September 17, 2009
Richard Boire has been selected Chair of the Canadian Marketing Association's Marketing Technology and Database Intelligence Committee. Previously Rich held the Vice Chair position of this Council. As a Council Chair, Rich now assumes a key role on the CMA's Board of Directors. For more information about the CMA and the Marketing Technology and Database Intelligence Committee, visit Canadian Marketing Association.